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Cadwaladers is a family run chain of cafes that originated in Gwynedd, Wales. The original ice cream parlour was introduced by husband and wife David and Hannah Cadwalader in 1927 in Criccieth and was originally run as a general store. The business was passed onto one of their children, Dafydd, who changed the emphasis of the store and removed fish from sale. He sold, from the end of World War II, vanilla ice cream that Hannah Cadwalader developed. The vanilla ice cream was made on the premises with a secret recipe which is still being used today. The tagline of the vanilla ice cream was 6 lbs of "shan't tell you" and "a great deal of love and care."